Home Growth Marketing Digital Marketing 25 Trending Digital Marketing Tools in 2017

25 Trending Digital Marketing Tools in 2017

13 min read
Digital marketing tools and techniques

Discovering and learning about the trending digital Marketing tools and techniques is one of the top skill every Digital Marketer must possess. Following are the list of top 25 trending Digital Marketing tools in 2017 in no particular order.


Drip is a Marketing automation tool where you can create custom workflows and automate everything . The best thing about Drip is that you can start using it for free for your first 100 Subscribers and send unlimited emails.


Digital Marketing tools - cliclap

Cliclap allows you to add call to action for any content you share with your audience on any online or social media platform. It is the best tool to generate leads by sharing the popular content on the web with your audience.

3. TypeForm

Typeform allows you to create beautiful and dynamic forms. It is the best tool out there to get information like surveys, registrations, or payment information from your customers or users. Its user friendly interface makes it unique among other applications.

4. Canva

Canva is one of the best online tool out there to create graphic images of all digital marketing activities like social media images, cover photos, banner ads, presentations, infographics, thumbnails, and many more. There are thousands of pre-designed templates available for free

5. Leadpages

Leadpages is a drag and drop landing page builder. It has pre-built mobile friendly templates which can be customized by dragging and dropping text, buttons, images, and various other widgets.


SEMrush is the All in one Digital Marketing tool for marketing Professionals. It can provide analysis of complete SEO audit, Competition research, Keyword research for organic and paid media, and Backlinks audit. SEMrush is a paid tool and is worth every penny you invest in it.

7. Spyfu

Spyfu is the competition analysis tool where you can download the reports of organic traffic and paid traffic of your competitors. It provides complete keywords list of your competitors Organic and Paid traffic. Spyfu is a paid digital marketing tool.

8. AdEspresso

AdEspresso is a powerful Facebook Ads management tool where you can easily optimize your Facebook Ads. It provides complete A/B testing for different kinds of ads and provides powerful analytics. AdEspresso is a paid tool but you can test the tool for 14 days before making the purchase.

9. Google Analytics

Google analytics is a must have tool for any website to track all the website related metrics. All you have to do is insert the analytics code provided by google on every page of your website which you want to track. It will provide detailed overview of the website traffic, traffic source, user behaviour, demographics, site speed, conversions and much more.

Digital Marketing tool - google analytics


10. Zopim

Zopim is a live website chat support provided by Zendesk. Live chat on website will help in engaging with the audience who visits your website and increases the chance of capturing the prospect contact details.

11. Hotjar

Hotjar is all-in-one analytics and feedback tool. It provides insights in the form of heatmaps about the user behaviour on your website. It will also record the actions performed by the user after visiting your website. One can replay the sessions of real time users. Hotjar also helps you in optimizing your conversion funnels, it will let you know on which step your visitors are leaving your website.

12. Optmyzr

Optmyzr saves your time and eases the way you optimize your PPC ads. It’s a complete PPC toolkit where you can manage and optimize Facebook ads, Shopping ads, Google adwords, and bing ads. It also produces sharable reports which can be shared with your shareholders and show them your work.

13. AddThis

AddThis makes your website engageable with the audience who visits your website. It provides tools like social media share buttons, social media follow buttons, related posts widget, link promotions, and other conversion tools. You can integrate ‘AddThis’ for free on your website. There is also a wordpress plugin which can be installed from the plugins area.

14. Buffer App

Buffer is still the most used tool for automating social media posts. One can automate and analyze posts on all important social media platforms using Buffer

15. Pressfarm

Are you working in a startup? Then you should know about Pressfarm. It helps you find journalists who want to write about your startup on famous websites and get the early traction. It also saves you a lot of time searching for contact information of journalists.

16. Buzzsumo

If you want to know what type of content is working best for a particular topic, then you should use Buzzsumo. It will analyze the best content on internet for a particular topic in a particular period of time. Buzzsumo also helps you in finding key influencers to promote your content.

Digital Marketing tool - buzzsumo

17. Similarweb

Similarweb is an analytics platform which provides  complete information of a company’s online presence by using their website link. It gives analytics on your competitor’s website performance and reveals their online marketing strategy. Similarweb also helps you to identify new partners and affiliates for your business.

18. Hellobar

Hellobar sits on top of your website asking  users to perform certain action. It’s the best way to generate leads, provide incentives, getting likes on social media profiles. You might probably see one bar sitting on my website asking you to subscribe to this blog.

19. Survey Monkey

SurveyMonkey is Free and easy to use cloud based software which helps you to create online surveys. It also has more than 200 pre-built templates which you can customize according to your needs.

20. Outbrain

Outbrain is a content discovery platform which helps you reach new audience and promote your content on top websites in the world. It helps you to promote your blog posts or any other content on the right platform and to the right audience.

21. Adroll

Adroll is one of my favourite app and is one of the trending digital marketing tools. Adroll helps you to show your ad to the right audience whom you’re targeting and to create retargeting campaigns. It can help you find new audience by analyzing your existing customer data.

22. Powtoon

Powtoon is a Video creation platform which allows you to create captivating animated promotional  and explainer videos about your product.

23. Unbounce

Unbounce is another top drag & drop tool for building mobile responsive landing pages. One can do A/B testing using different layouts. It can easily integrate with your wordpress website once you install the plugin.

24. Brand24

Monitoring and knowing what people are talking about your brand all around the internet is very important for every brand. Brand24 is a top social media monitoring tool which helps you to find out what people are talking about your business and brand online. It helps you to maintain your Brand reputation and increase customer satisfaction.

25. Website Grader

website Grader by Hubspot provides detailed overview of the performance of your website. It points out the errors on your website and guide you how to solve those issues.

If you think I’ve missed any tool which you use, then please comment down below.

Bi-Weekly Newsletter
Subscribe to my bi-weekly newsletter (Once Every two weeks) Where I share posts on Digital Marketing and Branding
We hate spam. Your email address will not be sold or shared with anyone else.


  1. Ivan Palii

    May 3, 2017 at 9:49 am

    Great overview, Nagarjuna. Thanks for a lot. I’ve tried some of that tools. Some add to my wishlist.
    And I also want suggest two our internal instruments, which most of our colleagues love to use every day.
    – Free on page seo checker – http://sitechecker.pro
    – Free keyword suggestion and research tool – https://kparser.com
    I’ll be happy to know you opinion about that tools.


    • Nagarjuna Ageer

      May 11, 2017 at 5:07 am

      Great tools Ivan. I haven’t heard of them before. Thank you for sharing!


  2. Saneesh

    May 7, 2017 at 4:10 am

    Good list Nagarjuna. Look forward for more content.


    • Nagarjuna Ageer

      May 11, 2017 at 5:08 am

      Thank you Saneesh. I am glad you liked it.


  3. […]    25 Trending Digital Marketing Tools in 2017… […]


Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

Learn How to Calculate Churn Rate – with an example

Churn rate is an important KPI for Digital Marketers and Entrepreneurs. It will help in ma…